{"id":8964,"date":"2021-01-11T08:08:00","date_gmt":"2021-01-11T06:08:00","guid":{"rendered":"http:\/\/docs.prim.io\/?page_id=8964"},"modified":"2021-04-17T19:06:57","modified_gmt":"2021-04-17T17:06:57","slug":"kpis","status":"publish","type":"page","link":"https:\/\/docs.prim.io\/bg\/%d1%80%d1%8a%d0%ba%d0%be%d0%b2%d0%be%d0%b4%d1%81%d1%82%d0%b2%d0%be-%d0%bd%d0%b0-%d0%bf%d0%be%d1%82%d1%80%d0%b5%d0%b1%d0%b8%d1%82%d0%b5%d0%bb%d1%8f\/%d0%bc%d0%be%d0%b4%d1%83%d0%bb%d0%b8\/business-intelligence\/bi-%d1%81%d0%bf%d1%80%d0%b0%d0%b2%d0%ba%d0%b8\/kpis\/","title":{"rendered":"\u041f\u0440\u043e\u0434\u0430\u0436\u0431\u0438 KPI"},"content":{"rendered":"\n

KPIs \u0438\u043b\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0442\u0430 \u0441 \u0438\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440\u0438\u0442\u0435 \u0441\u0430 \u043c\u044f\u0441\u0442\u043e\u0442\u043e, \u043a\u044a\u0434\u0435\u0442\u043e \u0441 \u0435\u0434\u0438\u043d \u043f\u043e\u0433\u043b\u0435\u0434 \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u043a\u0430\u043a\u0432\u043e \u0441\u0435 \u0441\u043b\u0443\u0447\u0432\u0430 \u0441 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0432\u0438. \u0422\u0430\u043c \u0449\u0435 \u043d\u0430\u043c\u0435\u0440\u0438\u0442\u0435 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0442\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438, \u043a\u043e\u0438\u0442\u043e \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442 „\u0437\u0434\u0440\u0430\u0432\u0435\u0442\u043e“ \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f.<\/p>\n\n\n\n

Bi \u043c\u043e\u0434\u0443\u043b\u044a\u0442 \u0441\u0435 \u0441\u044a\u0441\u0442\u043e\u0438 \u043e\u0442 \u0441\u043b\u0435\u0434\u043d\u0438\u0442\u0435 \u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0438:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u0422\u0430\u0431\u043e\u0432\u0435 (1) – \u0442\u0430\u0431\u043e\u0432\u0435\u0442\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0432\u0430\u0442 \u043e\u0442\u0434\u0435\u043b\u043d\u0438\u0442\u0435 \u0442\u0430\u0431\u043b\u0430 (dashboards), \u0432\u0441\u0435\u043a\u0438 \u043e\u0442 \u043a\u043e\u0438\u0442\u043e \u043f\u043e\u043a\u0430\u0437\u0432\u0430 \u0432\u0430\u0436\u0435\u043d \u0430\u0441\u043f\u0435\u043a\u0442 \u043e\u0442 \u0432\u0430\u0448\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441.<\/p>\n\n\n\n

\u0424\u0438\u043b\u0442\u0440\u0438 (2) – \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438\u0442\u0435, \u043f\u043e \u043a\u043e\u0438\u0442\u043e \u043c\u043e\u0436\u0435 \u0434\u0430 \u043f\u0440\u0430\u0432\u0438\u0442\u0435 \u0440\u0430\u0437\u0440\u0435\u0437\u0438. <\/p>\n\n\n\n

\u0418\u043c\u0430\u0439\u0442\u0435 \u043f\u0440\u0435\u0434\u0432\u0438\u0434, \u0447\u0435 \u0432\u0441\u0435\u043a\u0438 \u0438\u0437\u0431\u0440\u0430\u043d \u0444\u0438\u043b\u0442\u044a\u0440 \u0432\u0430\u0436\u0438 \u0437\u0430 \u0432\u0441\u0438\u0447\u043a\u0438 \u043e\u0441\u0442\u0430\u043d\u0430\u043b\u0438 \u0442\u0430\u0431\u043b\u0430. <\/p><\/blockquote>\n\n\n\n

\u0410\u043a\u043e \u0438\u0441\u043a\u0430\u0442\u0435 \u0434\u0430 \u0444\u0438\u043b\u0442\u0440\u0438\u0440\u0430\u0442\u0435 \u043f\u043e \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u044a\u0440, \u043a\u043e\u0439\u0442\u043e \u043b\u0438\u043f\u0441\u0432\u0430 \u0432 \u043b\u0435\u043d\u0442\u0430\u0442\u0430 \u0437\u0430 \u0444\u0438\u043b\u0442\u0440\u0438, \u0432\u0438\u043d\u0430\u0433\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u043a\u043b\u0438\u043a\u043d\u0435\u0442\u0435 \u043d\u0430 \u0442\u0430\u0431 „\u0424\u0438\u043b\u0442\u0440\u0438“, \u043a\u044a\u0434\u0435\u0442\u043e \u0441\u043c\u0435 \u043f\u043e\u0434\u0433\u043e\u0442\u0432\u0438\u043b\u0438 \u043c\u043d\u043e\u0433\u043e \u043f\u043e\u0432\u0435\u0447\u0435 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438, \u0441 \u043a\u043e\u0438\u0442\u043e \u0434\u0430 \u0440\u0430\u0431\u043e\u0442\u0438\u0442\u0435.<\/p><\/blockquote>\n\n\n\n

<\/p>\n\n\n\n

KPIs Dashboard (3)<\/p>\n\n\n\n

KPI<\/td>\u0418\u043c\u0435<\/td>\u041e\u0431\u044f\u0441\u043d\u0435\u043d\u0438\u0435<\/td>\u0424\u043e\u0440\u043c\u0443\u043b\u0438 \u043d\u0430 \u0438\u0437\u0447\u0438\u0441\u043b\u0435\u043d\u0438\u0435<\/td><\/tr>
Gross Margin<\/strong><\/td>\u041f\u0435\u0447\u0430\u043b\u0431\u0430 \/ \u041e\u0431\u043e\u0440\u043e\u0442<\/td>\u0412\u0437\u0438\u043c\u0430 \u043f\u0440\u0435\u0434\u0432\u0438\u0434 \u0441\u0430\u043c\u043e \u0441\u0435\u0431\u0435\u0441\u0442\u043e\u0439\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438\u0442\u0435 \u043a\u0430\u0442\u043e \u0431\u0430\u0437\u0430<\/td>(SUM(SO) -SUM(cogs)) \/ SUM(SO)<\/span><\/td><\/tr>
RoI<\/strong><\/td>\u041f\u0435\u0447\u0430\u043b\u0431\u0430 \/ \u0421\u0435\u0431\u0435\u0441\u0442\u043e\u0439\u043d\u043e\u0441\u0442 \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438\u0442\u0435<\/td>\u0412\u044a\u0430\u0432\u0440\u044a\u0449\u0430\u0435\u043c\u043e\u0441\u0442 \u043d\u0430 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0438\u0442\u0435 – <\/td>(SUM(SO)-SUM(cogs)) \/ SUM(cogs)<\/td><\/tr>
Total Revenue<\/strong><\/td>\u041e\u0431\u043e\u0440\u043e\u0442<\/td>\u0421\u0443\u043c\u0430 \u043d\u0430 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0435<\/td>(SUM(SO)<\/td><\/tr>
Customer Lifetime Value (CLV)<\/strong><\/td>\u041f\u0440\u0438\u0445\u043e\u0434 \u043e\u0442 \u0435\u0434\u0438\u043d \u043a\u043b\u0438\u0435\u043d\u0442<\/td>\u0418\u0437\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u043d\u043e \u0432\u0430\u0436\u0435\u043d \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b \u0437\u0430 \u0432\u0441\u0435\u043a\u0438 \u0431\u0438\u0437\u043d\u0435\u0441. \u041f\u043e\u043a\u0430\u0437\u0432\u0430 \u043a\u043e\u043b\u043a\u043e \u0441\u0440\u0435\u0434\u043d\u043e \u043f\u0440\u0438\u0445\u043e\u0434 \u0438\u0434\u0432\u0430 \u043e\u0442 \u0435\u0434\u0438\u043d \u043a\u043b\u0438\u0435\u043d\u0442. <\/td>SUM(SO) \/ COUNT(customers who made purchases)<\/td><\/tr>
Repeat Purchase Rate<\/strong><\/td>\u041a\u043e\u0435\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043d\u0430 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0438<\/td>\u041f\u043e\u043a\u0430\u0437\u0432\u0430 \u0434\u043e\u043a\u043e\u043b\u043a\u043e \u0443\u0441\u043f\u0435\u0448\u043d\u043e \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442\u0435 \u043f\u043e\u0432\u0435\u0447\u0435 \u043e\u0442 \u0432\u0435\u0434\u043d\u044a\u0436 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 \u0441\u0438<\/td>Count of customers with multiple purchases \/ Customers who made purchases<\/td><\/tr>
Daily Average<\/strong><\/td>\u0421\u0440\u0435\u0434\u043d\u0438 \u0434\u043d\u0435\u0432\u043d\u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438<\/td>\u0421\u0440\u0435\u0434\u043d\u0430 \u0434\u043d\u0435\u0432\u043d\u0430 \u0441\u0443\u043c\u0430 \u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438\u0442\u0435 <\/span>
\u0421\u0440\u0435\u0434\u043d\u0430 \u0434\u043d\u0435\u0432\u043d\u0430 \u0431\u0440\u043e\u0439\u043a\u0430 \u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438\u0442\u0435<\/span><\/td>		SUM(SO) \/ Number of days between the first and the latest SO<\/span>
COUNT(SO) \/ Number of days between the first and the latest SO<\/span>
<\/td><\/tr>
Average Sales Order<\/strong><\/td>\u0421\u0440\u0435\u0434\u043d\u0430 \u0441\u0442\u043e\u0439\u043d\u043e\u0441\u0442 \u043d\u0430 \u0435\u0434\u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0430<\/td>\u0421\u0440\u0435\u0434\u043d\u0430 \u0441\u0442\u043e\u0439\u043d\u043e\u0441\u0442 \u043d\u0430 \u0435\u0434\u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0430<\/span>
\u0421\u0440\u0435\u0434\u0435\u043d \u0431\u0440\u043e\u0439 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u0432 \u0435\u0434\u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0430<\/span><\/td>		SUM(SO) \/ COUNT(SO)<\/span>
SUM(quantity of so rows) \/ COUNT(SO)<\/span>
<\/td><\/tr>
Averge Customer<\/strong><\/td>\u0421\u0440\u0435\u0434\u0435\u043d \u043f\u0440\u0438\u0445\u043e\u0434 \u043e\u0442 \u043a\u043b\u0438\u0435\u043d\u0442<\/td>\u0415\u0434\u043d\u0430\u043a\u0432\u043e \u0441 \u041f\u0440\u0438\u0445\u043e\u0434 \u043e\u0442 \u0435\u0434\u0438\u043d \u043a\u043b\u0438\u0435\u043d\u0442 (CLV)<\/span>
\u0421\u0440\u0435\u0434\u0435\u043d \u0431\u0440\u043e\u0439 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438 \u043d\u0430 \u0435\u0434\u0438\u043d \u043a\u043b\u0438\u0435\u043d\u0442<\/span><\/td>		SUM(SO) \/ COUNT(customers who made purchases)<\/span>
SUM(quantity of SO rows) \/ COUNT(SO)<\/span><\/td><\/tr>
TY vs LY Sales<\/strong><\/td>\u041f\u0440\u043e\u0434\u0430\u0436\u0431\u0438 \u0441\u043f\u0440\u044f\u043c\u043e \u043c\u0438\u043d\u0430\u043b\u0430\u0442\u0430 \u0433\u043e\u0434\u0438\u043d\u0430<\/td>\u041f\u0440\u043e\u0434\u0430\u0436\u0431\u0438 \u0442\u0435\u043a\u0443\u0449\u0430 \u0433\u043e\u0434\u0438\u043d\u0430 \/ \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438 \u0437\u0430 \u0446\u044f\u043b\u0430\u0442\u0430 \u043c\u0438\u043d\u0430\u043b\u0430 \u0433\u043e\u0434\u0438\u043d\u0430<\/span>
\u041f\u0440\u043e\u0434\u0430\u0436\u0431\u0438 \u0442\u0435\u043a\u0443\u0449\u0430 \u0433\u043e\u0434\u0438\u043d\u0430 \/ \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438 \u0437\u0430 \u0441\u044a\u0449\u0438\u044f \u043f\u0435\u0440\u0438\u043e\u0434 \u043c\u0438\u0430\u043d\u0430\u043b\u0430\u0442\u0430 \u0433\u043e\u0434\u0438\u043d\u0430<\/span><\/td>		SUM(SO for this year) \/ SUM(SO for the whole previous year)<\/span>
SUM(SO for this year) \/ SUM(SO for the year before till todays date)<\/span>
<\/td><\/tr>
TY vs LY Customers<\/strong><\/td>\u041a\u043b\u0438\u0435\u043d\u0442\u0438 \u0441\u043f\u0440\u044f\u043c\u043e \u043c\u0438\u043d\u0430\u043b\u0430\u0442\u0430 \u0433\u043e\u0434\u0438\u043d\u0430<\/td>\u0411\u0440\u043e\u0439 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u0442\u0435\u043a\u0443\u0449\u0430 \u0433\u043e\u0434\u0438\u043d\u0430 \/ \u0431\u0440\u043e\u0439 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u0437\u0430 \u0446\u044f\u043b\u0430\u0442\u0430 \u043c\u0438\u043d\u0430\u043b\u0430 \u0433\u043e\u0434\u0438\u043d\u0430<\/span>
\u0411\u0440\u043e\u0439 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u0442\u0435\u043a\u0443\u0449\u0430 \u0433\u043e\u0434\u0438\u043d\u0430 \/ \u0431\u0440\u043e\u0439 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u0437\u0430 \u0441\u044a\u0449\u0438\u044f \u043f\u0435\u0440\u0438\u043e\u0434 \u043c\u0438\u0430\u043d\u0430\u043b\u0430\u0442\u0430 \u0433\u043e\u0434\u0438\u043d\u0430<\/span><\/td>		COUNT(new customers for this year) \/ COUNT(new customers for the whole previous year)<\/span>
COUNT(new customers for this year) \/ COUNT(new customers for the previous year till todays date)<\/span><\/td><\/tr>
TY vs LY Units<\/strong><\/td>\u0411\u0440\u043e\u0439 \u0430\u0440\u0442\u0438\u043a\u0443\u043b\u0438 \u043f\u0440\u043e\u0434\u0430\u0434\u0435\u043d\u0438 \u0441\u043f\u0440\u044f\u043c\u043e \u043c\u0438\u043d\u0430\u043b\u0430\u0442\u0430 \u0433\u043e\u0434\u0438\u043d\u0430<\/td>\u0411\u0440\u043e\u0439 \u0430\u0440\u0442\u0438\u043a\u0443\u043b\u0438 \u043f\u0440\u043e\u0434\u0430\u0434\u0435\u043d\u0438 \u0442\u0435\u043a\u0443\u0449\u0430 \u0433\u043e\u0434\u0438\u043d\u0430 \/ \u0431\u0440\u043e\u0439 \u0430\u0440\u0442\u0438\u043a\u0443\u043b\u0438 \u043f\u0440\u043e\u0434\u0430\u0434\u0435\u043d\u0438 \u0437\u0430 \u0446\u044f\u043b\u0430\u0442\u0430 \u043c\u0438\u043d\u0430\u043b\u0430 \u0433\u043e\u0434\u0438\u043d\u0430<\/span>
\u0411\u0440\u043e\u0439 \u0430\u0440\u0442\u0438\u043a\u0443\u043b\u0438 \u043f\u0440\u043e\u0434\u0430\u0434\u0435\u043d\u0438 \u0442\u0435\u043a\u0443\u0449\u0430 \u0433\u043e\u0434\u0438\u043d\u0430 \/ \u0431\u0440\u043e\u0439 \u0430\u0440\u0442\u0438\u043a\u0443\u043b\u0438 \u043f\u0440\u043e\u0434\u0430\u0434\u0435\u043d\u0438 \u0437\u0430 \u0441\u044a\u0449\u0438\u044f \u043f\u0435\u0440\u0438\u043e\u0434 \u043c\u0438\u0430\u043d\u0430\u043b\u0430\u0442\u0430 \u0433\u043e\u0434\u0438\u043d\u0430<\/span><\/td>		SUM(units sold for this year ) \/ SUM(units sold for the whole previous year)<\/span>
SUM(units sold for this year ) \/ SUM(units sold for the previous year till todays date)<\/span><\/td><\/tr>
TY vs LY Profit<\/strong><\/td>\u041f\u0435\u0447\u0430\u043b\u0431\u0430 \u0441\u043f\u0440\u044f\u043c\u043e \u043c\u0438\u043d\u0430\u043b\u0430\u0442\u0430 \u0433\u043e\u0434\u0438\u043d\u0430<\/td>\u041f\u0435\u0447\u0430\u043b\u0431\u0430 \u0442\u0435\u043a\u0443\u0449\u0430 \u0433\u043e\u0434\u0438\u043d\u0430 \/ \u043f\u0435\u0447\u0430\u043b\u0431\u0430 \u0437\u0430 \u0446\u044f\u043b\u0430\u0442\u0430 \u043c\u0438\u043d\u0430\u043b\u0430 \u0433\u043e\u0434\u0438\u043d\u0430<\/span>
\u041f\u0435\u0447\u0430\u043b\u0431\u0430 \u0442\u0435\u043a\u0443\u0449\u0430 \u0433\u043e\u0434\u0438\u043d\u0430 \/ \u043f\u0435\u0447\u0430\u043b\u0431\u0430 \u0437\u0430 \u0441\u044a\u0449\u0438\u044f \u043f\u0435\u0440\u0438\u043e\u0434 \u043c\u0438\u0430\u043d\u0430\u043b\u0430\u0442\u0430 \u0433\u043e\u0434\u0438\u043d\u0430<\/span><\/td>		(SUM(SO for this year) \u2013 SUM(cost of this years sales)) \/ (SUM(SO for the previous year) \u2013 SUM(cost of the slaes for the previous year))<\/span>
(SUM(SO for this year) \u2013 SUM(cost of this years sales)) \/ (SUM(SO for the previous year till todays date) \u2013 SUM(cost of the slaes for the previous year till todays date))<\/span><\/td><\/tr>
Total Sales<\/strong><\/td>\u041e\u0431\u0449\u043e \u0431\u0440\u043e\u0439 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438<\/td>\u0411\u0440\u043e\u0439 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438 \u043e\u0431\u0449\u043e<\/span>
\u0411\u0440\u043e\u0439 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438 \u0442\u0435\u043a\u0443\u0449\u0430 \u0433\u043e\u0434\u0438\u043d\u0430<\/span>
* \u043d\u0435 \u0441\u0435 \u0432\u043b\u0438\u044f\u0435 \u043e\u0442 \u0438\u0437\u0431\u0440\u0430\u043d\u0438\u0442\u0435 \u0444\u0438\u043b\u0442\u0440\u0438<\/td>		COUNT(SO)<\/span>
COUNT(SO for this year)<\/span><\/td><\/tr>
Total Customers<\/strong><\/td>\u041e\u0431\u0449\u043e \u0431\u0440\u043e\u0439 \u043a\u043b\u0438\u0435\u043d\u0442\u0438<\/td>\u0411\u0440\u043e\u0439 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u043e\u0431\u0449\u043e<\/span>
\u0411\u0440\u043e\u0439 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u0442\u0435\u043a\u0443\u0449\u0430 \u0433\u043e\u0434\u0438\u043d\u0430<\/span>
* \u043d\u0435 \u0441\u0435 \u0432\u043b\u0438\u044f\u0435 \u043e\u0442 \u0438\u0437\u0431\u0440\u0430\u043d\u0438\u0442\u0435 \u0444\u0438\u043b\u0442\u0440\u0438<\/td>		COUNT(partners)<\/span>
COUNT(partners created this year)<\/span><\/td><\/tr>
Total Units<\/strong><\/td>\u041e\u0431\u0449\u043e \u0431\u0440\u043e\u0439 \u043f\u0440\u043e\u0434\u0430\u0434\u0435\u043d\u0438 \u0430\u0440\u0442\u0438\u043a\u0443\u043b\u0438<\/td>\u0411\u0440\u043e\u0439 \u043f\u0440\u043e\u0434\u0430\u0434\u0435\u043d\u0438 \u0430\u0440\u0442\u0438\u043a\u0443\u043b\u0438 \u043e\u0431\u0449\u043e<\/span>
\u0411\u0440\u043e\u0439 \u043f\u0440\u043e\u0434\u0430\u0434\u0435\u043d\u0438 \u0430\u0440\u0442\u0438\u043a\u0443\u043b\u0438 \u0442\u0435\u043a\u0443\u0449\u0430 \u0433\u043e\u0434\u0438\u043d\u0430<\/span>
* \u043d\u0435 \u0441\u0435 \u0432\u043b\u0438\u044f\u0435 \u043e\u0442 \u0438\u0437\u0431\u0440\u0430\u043d\u0438\u0442\u0435 \u0444\u0438\u043b\u0442\u0440\u0438<\/td>		SUM(quantity of units<\/span>
SUM(quantity of units this year)<\/span><\/td><\/tr>
Gross Profit<\/strong><\/td>\u041e\u0431\u0449\u0430 \u0441\u0443\u043c\u0430 \u043f\u0435\u0447\u0430\u043b\u0431\u0430<\/td>\u041f\u0435\u0447\u0430\u043b\u0431\u0430 \u043e\u0431\u0449\u043e<\/span>
\u041f\u0435\u0447\u0430\u043b\u0431\u0430 \u0442\u0435\u043a\u0443\u0449\u0430 \u0433\u043e\u0434\u0438\u043d\u0430<\/span>
* \u043d\u0435 \u0441\u0435 \u0432\u043b\u0438\u044f\u0435 \u043e\u0442 \u0438\u0437\u0431\u0440\u0430\u043d\u0438\u0442\u0435 \u0444\u0438\u043b\u0442\u0440\u0438<\/td>		SUM(SO) \u2013 SUM(cogs)<\/span>
SUM(SO for this year) \u2013 SUM(cogs of this year sales)<\/span><\/td><\/tr>
<\/td><\/td><\/td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u0412 \u0442\u0430\u0431\u043b\u043e\u0442\u043e \u0438\u043c\u0430 \u0438 \u0434\u0432\u0435 \u0433\u0440\u0430\u0444\u0438\u043a\u0438:<\/p>\n

Sales – <\/strong>\u043f\u043e\u043a\u0430\u0437\u0432\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438\u0442\u0435. \u041f\u043e Y-\u043a\u043e\u043e\u0440\u0434\u0438\u043d\u0430\u0442\u0430\u0442\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u043c\u0435\u043d\u044f\u0442\u0435 \u043f\u0435\u0440\u0438\u043e\u0434\u0430 \u043d\u0430 \u043e\u0442\u0447\u0438\u0442\u0430\u043d\u0435 – \u0433\u043e\u0434\u0438\u043d\u0430, \u0442\u0440\u0438\u043c\u0435\u0441\u0435\u0447\u0438\u0435, \u043c\u0435\u0441\u0435\u0446. \u041f\u043e X-\u043a\u043e\u043e\u0440\u0434\u0438\u043d\u0430\u0442\u0430\u0442\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0438\u0437\u0431\u0438\u0440\u0430\u0442\u0435 \u0431\u0440\u043e\u0439\u043a\u0438 \u0430\u0440\u0442\u0438\u043a\u0443\u043b\u0438 \u043f\u0440\u043e\u0434\u0430\u0434\u0435\u043d\u0438, \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438, \u043f\u0435\u0447\u0430\u043b\u0431\u0430 \u0438 \u0431\u0440\u043e\u0439\u043a\u0438 \u043f\u043e\u0437\u0438\u0446\u0438\u0438.<\/p>\n

Clients – <\/strong>\u043f\u043e\u043a\u0430\u0437\u0432\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435. \u041f\u043e Y-\u043a\u043e\u043e\u0440\u0434\u0438\u043d\u0430\u0442\u0430\u0442\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u043c\u0435\u043d\u044f\u0442\u0435 \u043f\u0435\u0440\u0438\u043e\u0434\u0430 \u043d\u0430 \u043e\u0442\u0447\u0438\u0442\u0430\u043d\u0435 – \u0433\u043e\u0434\u0438\u043d\u0430, \u0442\u0440\u0438\u043c\u0435\u0441\u0435\u0447\u0438\u0435, \u043c\u0435\u0441\u0435\u0446. \u041f\u043e X-\u043a\u043e\u043e\u0440\u0434\u0438\u043d\u0430\u0442\u0430\u0442\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0438\u0437\u0431\u0438\u0440\u0430\u0442\u0435 \u0434\u0430 \u0433\u043b\u0435\u0434\u0430\u0442\u0435 \u0441\u0430\u043c\u043e \u043d\u043e\u0432\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u0437\u0430 \u043f\u0435\u0440\u0438\u043e\u0434\u0430 \u0438\u043b\u0438 \u043e\u0431\u0449\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u0437\u0430 \u043f\u0435\u0440\u0438\u043e\u0434\u0430.<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

KPIs \u0438\u043b\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0442\u0430 \u0441 \u0438\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440\u0438\u0442\u0435 \u0441\u0430 \u043c\u044f\u0441\u0442\u043e\u0442\u043e, \u043a\u044a\u0434\u0435\u0442\u043e \u0441 \u0435\u0434\u0438\u043d \u043f\u043e\u0433\u043b\u0435\u0434 \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u043a\u0430\u043a\u0432\u043e \u0441\u0435 \u0441\u043b\u0443\u0447\u0432\u0430 \u0441 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0432\u0438. \u0422\u0430\u043c \u0449\u0435 \u043d\u0430\u043c\u0435\u0440\u0438\u0442\u0435 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0442\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438, \u043a\u043e\u0438\u0442\u043e \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442 „\u0437\u0434\u0440\u0430\u0432\u0435\u0442\u043e“ \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f. Bi \u043c\u043e\u0434\u0443\u043b\u044a\u0442 \u0441\u0435 \u0441\u044a\u0441\u0442\u043e\u0438 \u043e\u0442 \u0441\u043b\u0435\u0434\u043d\u0438\u0442\u0435 \u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0438: \u0422\u0430\u0431\u043e\u0432\u0435 (1) – \u0442\u0430\u0431\u043e\u0432\u0435\u0442\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0432\u0430\u0442 \u043e\u0442\u0434\u0435\u043b\u043d\u0438\u0442\u0435 \u0442\u0430\u0431\u043b\u0430 (dashboards), \u0432\u0441\u0435\u043a\u0438 \u043e\u0442 \u043a\u043e\u0438\u0442\u043e \u043f\u043e\u043a\u0430\u0437\u0432\u0430 \u0432\u0430\u0436\u0435\u043d \u0430\u0441\u043f\u0435\u043a\u0442 \u043e\u0442 \u0432\u0430\u0448\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441. […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":5241,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"\n\u041f\u0440\u043e\u0434\u0430\u0436\u0431\u0438 KPI - PRIM.IO RESOURCE CENTRE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/docs.prim.io\/bg\/%d1%80%d1%8a%d0%ba%d0%be%d0%b2%d0%be%d0%b4%d1%81%d1%82%d0%b2%d0%be-%d0%bd%d0%b0-%d0%bf%d0%be%d1%82%d1%80%d0%b5%d0%b1%d0%b8%d1%82%d0%b5%d0%bb%d1%8f\/%d0%bc%d0%be%d0%b4%d1%83%d0%bb%d0%b8\/business-intelligence\/bi-%d1%81%d0%bf%d1%80%d0%b0%d0%b2%d0%ba%d0%b8\/kpis\/\" \/>\n<meta property=\"og:locale\" content=\"bg_BG\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041f\u0440\u043e\u0434\u0430\u0436\u0431\u0438 KPI - PRIM.IO RESOURCE CENTRE\" \/>\n<meta property=\"og:description\" content=\"KPIs \u0438\u043b\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0442\u0430 \u0441 \u0438\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440\u0438\u0442\u0435 \u0441\u0430 \u043c\u044f\u0441\u0442\u043e\u0442\u043e, \u043a\u044a\u0434\u0435\u0442\u043e \u0441 \u0435\u0434\u0438\u043d \u043f\u043e\u0433\u043b\u0435\u0434 \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u043a\u0430\u043a\u0432\u043e \u0441\u0435 \u0441\u043b\u0443\u0447\u0432\u0430 \u0441 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0432\u0438. \u0422\u0430\u043c \u0449\u0435 \u043d\u0430\u043c\u0435\u0440\u0438\u0442\u0435 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0442\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438, \u043a\u043e\u0438\u0442\u043e \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442 „\u0437\u0434\u0440\u0430\u0432\u0435\u0442\u043e“ \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f. Bi \u043c\u043e\u0434\u0443\u043b\u044a\u0442 \u0441\u0435 \u0441\u044a\u0441\u0442\u043e\u0438 \u043e\u0442 \u0441\u043b\u0435\u0434\u043d\u0438\u0442\u0435 \u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0438: \u0422\u0430\u0431\u043e\u0432\u0435 (1) – \u0442\u0430\u0431\u043e\u0432\u0435\u0442\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0432\u0430\u0442 \u043e\u0442\u0434\u0435\u043b\u043d\u0438\u0442\u0435 \u0442\u0430\u0431\u043b\u0430 (dashboards), \u0432\u0441\u0435\u043a\u0438 \u043e\u0442 \u043a\u043e\u0438\u0442\u043e \u043f\u043e\u043a\u0430\u0437\u0432\u0430 \u0432\u0430\u0436\u0435\u043d \u0430\u0441\u043f\u0435\u043a\u0442 \u043e\u0442 \u0432\u0430\u0448\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441. 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